Tim began his online career at Prodigy, an early consumer online service, where he developed the first bundling programs of online services with computers, software and modems. He then moved on to Softdisk Publishing, a software subscription company, where he conceived and developed the first online store selling software via digital download. In 1994, Mr. Choate launched FreeShop.com, a top 20 website to promote direct marketing type offers from major brands. Mr. Choate led FreeShop through significant growth and its Nasdaq IPO in 1999, as well as its subsequent privatization and sale to the parent company of the University of Phoenix, the Internet’s largest advertiser. Tim has served as a Board member for multiple companies, including Digital River (Nasdaq: DRIV), Traveling Software, PhotoTrust, and ImproveMyBusiness.com, as well as Online Interactive and Aptimus. He continues to serve on the board of RemitHome, an Internet based remittance service for the Philippines. Tim has also become active in the non-profit arena. He has served as Board President for the Julia Morgan Center for the Arts for many years. He founded the Imagination Foundation, which supports arts, education and environmental programs. He has also served on the Board for Park Day School and is on the marketing advisory committee for Sonoma Land Trust. Mr. Choate holds a B.S.E degree from the Wharton School of the University of Pennsylvania.